IWM LONDON
Paul was creator and Creative Director of this campaign along with the team at Johnny Fearless. This was a particularly poignant and significant project to work on, relaunching such an iconic landmark venue in the year which marked the centenary of the start of the First World War. With a dual challenge of respecting and commemorating this anniversary as well as attracting visitors to the Galleries, the campaign surpassed all expectations both commercially and creatively. Visitor numbers were up 60% against a target of 30% and the work won acclaim and D & AD pencils, the film Flight of the Stories being number 6 in the Campaign top TV and Cinema films of the Year and the script 'Alfie' being number one in the top radio commercials.
Time Out Home Page takeover
The Opening Ceremony for the New First World War Galleries was conceived and designed by Johnny Fearless in conjunction with the event production company. The illuminated quotemarks appeared next to different objects as they 'told their story' to the assembled guests and dignatories.
SECOND WORLD WAR
A campaign to promote three of IWM's flagship locations as key destinations providing a unique perspective of the Second World War.
